For instance, you might be included in a video posted to someone else's story that you want to save. While Instagram doesn't allow users to save stories from other accounts for privacy reasons, there are legitimate reasons for wanting to do so which does not necessarily involve a breach of privacy. With this comes the need to sometimes save images and video from one's own account, as well as others' accounts. Many have learnt to use Instagram expertly, as it has become an integral part of their social media marketing strategy. In short, Instagram Stories is the place to be, whether you are an individual promoting your personal brand, or a business looking to convert users into clients. No wonder CEO Mark Zuckerberg called Stories the last big game-changing feature from Facebook. Instagram users under 25 boosted their average daily Instagram Story usage to 32 minutes while the Over 25s average 24 minutes per day (For more mind blowing Instagram statistics, read here ). In addition, half of all businesses on Instagram produced a story in the last month. That is roughly half of Instagram's one billion total daily users. In 2022, Instagram Stories have more than 500 million daily users compared to Snapchat which only has 293 million. In a testament to how users seek to find everything in one place, Instagram Stories became a massive success story. Instead, it has only taken a year for the number of Instagram Stories to surpass Snapchat messages. The hugely successful Snapchat was entirely built on the Stories model and many thought Instagram's version would tank.

When Instagram launched its Stories feature in August 2016, many were sceptical.

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